As part of the first partnership between Sony Audio Global and Spinnin’ Records during the Spinnin’ Hotel in Miami, Mike Williams was asked to be part of this partnership and star as the main character in the brand video of Sony for their Extra Bass Audioline. The success and enthusiasm of this campaign and the role of Mike Williams in it, as well as the huge lift off of the career of Mike Williams in only a few weeks’ time, Sony and Musicallstars Management teamed up once more with Mike Williams and this time Mike Williams was in the lead.
Sony and Mike Williams created a brand video for the Sony High performance Speaker product range. This branded content is used Pan European online, on social media, at retailers online and offline, for Sony events and much more. The campaign is launched in early June and already receives massive results in views, engagement and feedback.