Kris Kross Amsterdam (KKA) and Gazelle teamed up during the most important week of the year in the dance industry, Amsterdam Dance Event. KKA and Gazelle hosted three events at three different venues, all in one night. Transportation between the venues was of course arranged by the Dutch bicycle manufacturer Gazelle.
Fans had the possibility to attend all three events by buying a passe-partout, including an invitation to cycle together with KKA from venue to venue and a ‘pimp my ride’ package.
Gazelle was integrated in all official communication, fans could win Gazelle bikes pimped by the guys from KKA and an after-movie was created.